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NEW ADDITIONS TO 3-IN-ONE® PROFESSIONAL LINE ROUND OUT FAMILY OF SPECIALTY MAINTENANCE PRODUCTS

March 29, 2004


SAN DIEGO – March 29, 2004 – 3-IN-ONE Oil®, the leading brand in the drip oil market, introduces three additions to its Professional Line to meet even more needs of trade professionals and heavy do-it-yourselfers.

The 3-IN-ONE Professional Line, originally consisting of four products, was launched in 2003 by WD-40 Company. The line now features three more products created specifically for professional users: high-performance lubricant spray, heavy-duty cleaner degreaser, and advanced engine starter and conditioner.

The products, which bolster 3-IN-ONE’s strong presence in hardware, automotive, industrial and other sectors, reduce wear and tear on equipment, improve appearance and performance, and assist in repairs.

“The 3-IN-ONE Professional Line has already become a trusted name among trade professionals and end users because of the strong brand recognition and excellent formulations offered at a great value,” said Rob Fleisher, group product director for WD-40 Company. "These additions to the line meet the needs of more people and establish 3-IN-ONE Professional as the products of choice for do-it-yourselfers and trade professionals in construction, farming, auto maintenance and other industries.”

Products begin shipping to retailers in March. Each item in the 3-IN-ONE Professional Line features similar, bold colors and packaging, providing a "family" look for the set of seven products. Point-of-sale materials educate users and drive impulse sales. Materials include counter mats, a hanging shelf piece, impulse displays and more. All products come in 12-count display cartons with pictures educating users on product applications.

The 3-IN-ONE Professional Line now consists of seven products:

  • High-Performance Penetrant Spray – This petroleum-based lubricant works fast to loosen rusted or stuck nuts and bolts, pipes, fittings, locks, chains, tools, and more.
  • High-Performance Drip Penetrant -– The same great formula as the high-performance penetrant spray, but in a drip-delivery system for precise application.
  • Silicone Spray Lubricant – This quick-drying, no-mess formula is synthetic, resisting high temperatures and good for wet environments. It lubricates and protects doors, locks, hinges and electrical parts such as sparkplug wires.
  • White Lithium Grease – This non-drip, heavy-duty lubricant is long lasting as well as water- and heat-resistant. It lubricates and prevents rust and corrosion on automobiles, boats, trailers, machinery, garage door cables and household equipment.
  • NEW: High-Performance Lubricant Spray – This advanced PTFE synthetic formula extends the life of tools and machinery by dramatically reducing friction and wear. It withstands extreme temperatures and provides long-lasting lubrication and protection against corrosion.
  • NEW: Heavy-Duty Cleaner Degreaser – This product’s citrus foaming action penetrates deep for extra cleaning power, quickly removing grease, oil, dirt and more. The product works on engines, lawnmowers, chainsaws and everything from small machines to heavy equipment.
  • NEW: Advanced Engine Starter & Conditioner – This revolutionary non-ether formula minimizes engine wear and is ideal for all gas and diesel engines. It provides essential lubrication and starts engines quickly, and works well on generators, lawnmowers, chainsaws, leaf blowers, power washers and more.

    The WD-40 Company, with headquarters in San Diego, is a global consumer products company with brands that deliver above expectation performance at extremely good value to end users who buy in a variety of trade channels. WD-40 Company produces multi-purpose lubricants, WD-40® and 3-IN-ONE®, the Lava® and Solvol® brands of heavy-duty hand cleaners, and household products X-14®, 2000 Flushes®, Carpet Fresh® and Spot Shot®. WD-40 Company markets its products in more than 160 countries worldwide, and recorded worldwide sales of $238.1 million in fiscal year 2003. Additional information about the WD-40 Company may be obtained at www.wd40.com. ###
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