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3-IN-ONE® OIL'S SEARCH FOR THE OLDEST CAN REVEALS PRODUCT HISTORY AND FAMILY MEMORIES

May 18, 2001


SAN DIEGO–The Search for the Oldest Can launched by 3-IN-ONE® Oil earlier this year is garnering entries by the hundreds and also revealing untold stories. The 100-plus-year-old product is being uncovered in workshops, garages and homes nationwide.

Inspired by the new packaging – a hi-tech Telescoping Spout that extends five inches – the Search has brought attention to the brand history and evolution of 3-IN-ONE’s product design. The contest is also enabling WD-40 Company, the makers of 3-IN-ONE Oil, to view the life history of the brand they acquired in 1995. From the early days of the glass bottle to the modern-day Telescoping Spout, 3-IN-ONE Oil has evolved with the times.

For the past few months, entrants have been sending pictures of their 3-IN-ONE Oil can or bottle and the estimated date of manufacture. Many people are also sharing personal stories about the product. The stories speak of nostalgia and warm feelings – not to mention quite a bit about the product’s evolution.

"Gathering up these 3-IN-ONE bottles over the years has always been a passion. I love how each bottle/can represents a different time period and that they each have their own story to tell." –An avid bottle collector

"In the workshop, Dad would always use his 3-IN-ONE Oil and I would sit and talk with him. Now that he’s passed I keep the can as a daily reminder of our time together." –Ruth from Chicago, IL

"My family was poverty stricken. We got most of our food from fishing and hunting and we had to keep our tools in peak condition. 3-IN-ONE Oil was the only brand ever used to maintain our tools, and I will always be a loyal user." –Johnny from Webster, WV

As the Search for the Oldest Can comes to an end June 14, 2001, the San Diego Antique Bottles and Collectibles Club will determine the winner. For more information on 3-IN-ONE’Oil’s Search for the Oldest Can, consumers can visit www.wd40.com

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